iFlame MAP Policy


Flame-tec LLC is transforming the way consumers interact and control their fireplaces and outdoor fire features through its i-flame apps, wifi and bluetooth products. Our products are an integral part of many of the industry's top brands as well as accessory products for consumer purchase. The i-flame home automation lineup is dynamic and growing and will continue to offer innovative products that enhance our customers' lifestyle.

We understand that our success is tied to the success of our family of select authorized dealers and partners. We respect that many of our dealers invest significant time and resources to deliver an exceptional customer experience. We support their ability to do so and, discourage price-based advertising that would be detrimental to our dealer's service and support efforts. To this end, i-flame has unilaterally established this Minimum Advertised Price ("MAP") Policy.


Flame-tec, and i-Flame, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower than the MAP. MAP pricing is equal to the Manufacturer's Suggested Retail Pricing (MSRP) found in current catalogs, price lists and websites produced and maintained by Flame-tec and i-flame.


The MAP Policy applies to all advertisements of MAP Products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as internet sites, social media sites, apps, or any other electronic media. Dealer internet sites or any other method that utilizes the hypertext transfer protocol ("http") or any internal link to a web based shopping cart is considered advertising for the purposes of this policy.

Website features such as "click for price," automated "bounce-back" pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer's shopping cart and other similar features are considered to be communications initiated by the dealer (rather than by the customer) and thereby constitute "advertising" under this MAP Policy.

Dealers are free to advertise Flame-tec/i-flame products on their own websites. We do not support cross selling through third party sites. Dealers may not list our products on ebay, buy.com, sears.com, walmart.com or similar sites. This is a condition of sale and by placing orders you confirm that your company and its associates and business customers will not distribute through these channels.

Flame-tec /i-flame does not allow our copyrights, trademarks, logos, photos, text, or other intellectual property to be used without authorization, except for fair uses that may not be prohibited under applicable law.  Sellers of our products may not misrepresent any warranty information, nor make any false or misleading statements regarding any affiliation with, or endorsement by, Flame-tec/i-flame. We reserve the right to take any and all permissible action against offending parties in connection with unauthorized use of Flame-tec/i-flame IP or false or misleading statements, including refusal to supply and legal action as may be permitted by law.

Dealers are free to sell Flame-tec/i-flame products at whatever price they choose. Our MAP policy refers only to advertised pricing and not the sales price of product or any solely on premise or in store pricing not distributed to customers.

This MAP Policy also applies to any activity which Flame-tec/i-flame, in its sole discretion determines, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for "group purchases" and the like.

From time to time, Flame-tec/i-flame may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, Flame-tec/-iflame reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes

Bundling or advertising Flame-tec/i-flame  products for sale with other products will violate MAP policy if the effective price advertised exceeds a discount of greater than 15% of the "bundle" or the stated price or discount exceeds a discount of more than 15% off the highest priced product in the "bundle".


If a dealer with multiple locations violates MAP at any of those locations or associated websites Flame-tec/i-flame will consider the dealer has violated MAP.

Flame-tec/i-flame's  MAP Policy Administrator is solely responsible for determining whether a violation of the MAP Policy has occurred, as well as determining appropriate sanctions.

Flame-tec/i-flame reserves the right to cancel any pending orders, refuse future orders, suspend dealers account or terminate the business relationship if it reasonably believes dealer has violated MAP.

Sales agents and employees of Flame-tec and i-flame are not authorized to discuss or amend this policy. Flame-tec/i-flame will not seek or accept any agreement or understanding with respect to the prices you may advertise or charge at any time.

MAP Administrator  ft/if MAP 6/30/17